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My favorite part of the design process is assisting companies and organizations in asserting uniform, visual expressions. A consistent corporate identity is the quickest way, and most important building block, to achieving professionalism that breeds confidence among consumers, vendors and employees alike. Solutions include enhancing or de-emphasizing aspects of the company name; writing a tagline, and refining a writing style for collaterals and Web sites. Finding a company's "voice" means exploring humor, technical jargon and "folksy" language in order to convey the proper feeling.

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