Perhaps my favorite part of the design process is helping present companies with uniform, visual expressions. A consistent corporate identity is the quickest way, and most important building block, to achieving professionalism that breeds confidence among consumers and employees alike. Solutions include enhancing or de-emphasizing aspects of the company name; writing a tagline, and refining a writing style for collaterals and web sites. Helping companies find their "voice" means exploring humor, technical jargon and "folksy" language in order to convey the proper feeling.  As a web site designer, my primary goal is to connect clients with their audiences: customers, vendors, new employees, investment community, etc. For those companies that sell products online, creating top-of-mind awareness assures greater web traffic that translates to measurable bottom line results. Beyond the initial graphics and coding, my ability to strategize implementation of interactive content and online marketing improves communications and amplifies brand recognition.  Having graduated design school in 1990, the early part of my career involved a lot of design for print. The Internet had not yet flourished, and a typical company's communications were promoted primarily through collaterals like annual reports, brochures, flyers/posters and stationery systems. I created graphics, typography, illustration and photography to give those materials life.